TikTok is introducing a new feature that allows them to reduce the volume of AI-made videos appearing in their timelines. This step comes as the company revealed that it now features in excess of 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a global release. This shift aligns with a increase in AI content, fueled by recent video-generation tools.
AI Proliferation Online
Studies have shown that nearly a tenth of the quickest rising content creators on a popular video site primarily display clips produced artificially. A considerable share of this content is considered low-quality AI content, a label for substandard, mass-produced content that is typically absurd or bizarre.
Based on user feedback that many people appreciate content made with AI tools, ranging from computer-generated images to educational videos, and we aim to provide users the ability to increase or decrease of that, according to their own preferences,” said a company executive.
AI on the Platform
The platform announced that there are now over a billion videos on its network tagged as artificially created. Collectively, over 100 m media items are uploaded to the service every day, making AI content a limited percentage of its total content library.
User Control Features
Viewers will be able to decrease or raise the level of AI-generated videos they view by accessing the “manage topic” feature in the application and selecting the AI content topic. Further subjects that can already be adjusted under the tool include current affairs, fashion, aesthetics, and dance.
AI Disclosure Rules
The platform’s rules oblige users to identify lifelike artificially created content, and it prohibits malicious fake videos of public figures or crisis events. Any authentic-looking AI video that is not labeled can be taken down under its community policies.
In addition, the service will now add an “AI-made” watermark to content produced via its built-in AI features, or flagged by an collaborative effort for spotting AI-generated material. This step is intended to help prevent users from trying to bypass the disclosure requirement.
AI Literacy Programs
The platform is also introducing a $2 million educational fund for experts and groups to produce informative material about ethical AI use. This project will support non-profit groups dedicated to educating computer science.
Platform Protection
The platform has supported its moderation strategy, during debate over plans to make redundant hundreds of content moderators in Britain. The company is set to reduce 439 jobs in its content moderation division in London, with trade unions and internet security professionals raising concerns that people are being substituted by machine-led review.
A senior executive explained that human moderation would remain essential, but AI can safeguard staff by filtering out the most harmful content prior to it gets reviewed by staff. TikTok stated a 76% decrease in disturbing and violent content handled by content reviewers over the past year due to reliance on its machine learning processes.
“We think that it’s essential to combine staff and AI to ensure user safety,” she said. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is making a difference work at speed.”
